Technology strategy for managers and entrepreneurs
Scott Shane
О чем эта книга?
This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.
Для чего ее читать?
This book covers the evolution of technology, meeting consumer needs, capturing values generated from investments, development of technology strategy, and implementation of the strategy. This book is designed to teach professionals in business, engineering, and science how to use the strategic management of innovation to enhance firm performance.
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