Infonomics
Douglas B. Laney
О чем эта книга?
The discipline of infonomics takes you beyond thinking and talking about information as an asset to actually valuing and treating it as one. "Infonomics" provides the foundation and methods for quantifying information asset value and tactics for using the information as your competitive edge to drive growth.
Infonomics is the theory, study, and discipline of asserting economic significance to information. It strives to apply both economic and asset management principles and practices to the valuation, handling, and deployment of information assets.
Infonomics is the theory, study, and discipline of asserting economic significance to information. It strives to apply both economic and asset management principles and practices to the valuation, handling, and deployment of information assets.
Для чего ее читать?
This book is for the burgeoning force of chief data officers (CDOs) and other information and analytics leaders in their valiant struggle to help their organizations become more "infosavvy".
Цитата
The first mental roadblock to monetizing information is a failure to think beyond selling it. It's best not to get painted into that corner, lest you limit the economic potential of your information assets. Instead, think more broadly about "methods utilized to generate profit." These methods can range from indirect methods in which information contributes to some economic gain, to more direct methods with which information may generate an actual revenue stream.
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